Nowadays a website is much more than an online business card. Besides providing essential data of the company or business it can be used as a sales, recruiting and marketing tool. So, every now and then one should ask if the website still serves its purpose or if it is time for a relaunch.
There are numerous reasons for relaunching a website. In this blog post we would like to emphasize the most common and important ones.
Better UX structure
There is no need to emphasize how important a clear and intuitive website structure is. The users should be able to find an information they are looking for quickly and easily. If the website is just difficult to use, it will negatively impact the visitors and they will most probably leave.
Change of CMS
If you find it hard to update your website, maybe it’s time for a new CMS. When choosing a CMS always focus on CMS with promising future, that is easy to update and where updates are constantly released.
Probably the most common reason for a website relaunch, considering that design trends are changing every couple of years. People are visual creatures and they have certain expectations of website aesthetic. A visually appealing website will help you stand out and attract more customers.
Let’s face it - the patience of website visitors is rapidly decreasing. There are numerous studies stating that nearly half of the visitors will leave the website if it doesn’t load within 3 seconds. Yes, that’s right - 3 seconds!
Therefore, poor performance of a website is definitely a valid reason for a website relaunch.
Lack of SEO optimisation
Even the most beautiful website are of little use if they don’t appear in the search engines results. You can always make your website more SEO friendly by having SEO friendly URLs, adding H1, H2, H3, H4 tags, page titles, mete descriptions and alt tags.
Lack of security
Whether big or small websites get hacked every day. If that happens, the hacked website can be blacklisted and as such out of reach for clients and customers. This also leads to reputation loss. Make sure you choose a powerful and secure CMS, keep the server up to date and run the updates regularly.
Whether performance or security, accessibility or visual aspects, if the website lacks in any of those areas, it’s time to consider a relaunch.